Everything you need
Purpose-built for your team
One platform to recruit, engage, convert, and retain students. Hover any feature to see it in action.
Recruit & Convert
Recruit & Convert
Recruitment Funnel
2025/26 Admissions Cycle
Total Enquiries
12,847
+18% vs last cycle
Conversion Rate
22.7%
Enquiry → Enrolled
Avg. Time to Firm
34 days
-6 days vs last year
Journey Stages
Top Sources
Drop-off Alerts
247 applicants stalled at Offer stage
89 haven’t engaged in 21+ days
Clearing opens in 12 days
Student Recruitment
Track every touchpoint in the student journey — from first enquiry to firm choice. Visualise your recruitment funnel, identify drop-off points, and nurture applicants at every stage.
Events Calendar
Spring Term 2026
Total Registered
2,401
Avg. Attendance
85%
Event → Application
31%
NPS Score
72
Excellent
Upcoming Events
Mar
15
Spring Open Day
842 registered
Mar
22
Offer Holder Visit
356 registered
Apr
5
Virtual Tour Day
1,203 registered
Jun
28
Summer Open Day
Not yet open
March 2026
Open Days & Events
Manage open days, applicant visit days, offer holder events and virtual tours. Track registrations, attendance, and post-event engagement all in one place.
Offer Management
2025/26 Entry — 8,200 active offers
Firm Choice Rate
41.7%
+3.2% vs last year
Unconditional Offers
1,847
Avg. Response Time
6.2 days
-1.8 days improved
At-risk Offers
247
Need intervention
Emma Clarke
UC-284710
James Liu
UC-193842
Aisha Khan
UC-572031
Tom Williams
UC-483912
Sophie Reed
UC-629471
Offer Management
Manage the full offer lifecycle — from conditional to unconditional, insurance to firm. Identify at-risk offer holders and intervene before they decline.
Analyse & Engage
Analyse & Engage
Analytics Dashboard
Recruitment performance — 2025/26 cycle
Total Enquiries
12,847
+18% YoY
Applications
8,200
+12% YoY
Yield Rate
34.2%
+2.1pp
Cost Per Enrolment
£142
-23% efficiency
Monthly Trend
Top Courses by Application
Conversion by Channel
Analytics & Insights
Conversion funnels, yield analysis, campaign performance, and cohort trends — all in real-time. Make data-driven decisions about your recruitment strategy.
Communications Hub
Email & push notification campaigns
Emails Sent
24,312
This term
Avg. Open Rate
68%
+5% vs benchmark
Click Rate
28%
Industry avg: 18%
Unsubscribe Rate
0.3%
Below 1% target
Recent Campaigns
Offer Holder Day Invite
Sent2,847
Sent
72%
Opened
34%
Clicked
Clearing Reminder
Scheduled—
Sent
—
Opened
—
Clicked
Welcome Week Guide
Draft—
Sent
—
Opened
—
Clicked
Audience Segments
Communications
Reach applicants and students with personalised communications at every stage. Segment by journey stage, course interest, or engagement level.
Chappy AI Assistant
Your recruitment co-pilot
Which applicants are at risk of declining their offer?
I’ve identified 12 at-risk offer holders based on engagement patterns:
Key patterns detected:
• 8 haven't opened emails in 14+ days
• 4 haven't visited the portal since offer
• 3 are engaging with competitor universities
Top at-risk students
AI Assistant (Chappy)
Ask Chappy anything about your recruitment data. Get instant insights on at-risk applicants, campaign suggestions, and personalised outreach drafts.
See it in action
Book a personalised demo and see how Chapter Partners can transform your operations.
Book a Demo