The only student platformthatrecruits
One platform for universities, accommodation providers & student unions. Map student journeys, boost offer-to-firm conversion, manage accommodation & power student life — all connected to the Chapter app.
50+ providers already onboard
Computer Science
+18% YoY
Sound familiar?
The higher education gap
Every team knows these pain points. Chapter Partners was built to solve them.
You’re losing applicants between systems
UCAS data in one system, CRM in another, events in a spreadsheet. Applicants fall through the cracks because no single view exists of their journey.
You can’t see who’s about to decline
Offer holders go quiet and you only find out when they’ve firmed elsewhere. By the time you notice the disengagement, it’s too late.
Conversion reporting takes weeks, not minutes
Pulling together yield data, campaign attribution, and funnel analytics means chasing five teams for five exports. Sound about right?
How it works
Up and running in under a day
From signup to your first insights in three simple steps.
Connect your data
Sync applicant data in minutes
Connect your UCAS feed, CRM, and student records. Chapter creates a unified view of every applicant automatically.
- ✓UCAS data sync
- ✓CRM integration (Salesforce, Dynamics)
- ✓Automatic journey stage mapping
Engage applicants
Reach students where they are
Send personalised campaigns via email and push notifications through the Chapter app. Automated nurture sequences keep applicants engaged.
- ✓Email and push notification campaigns
- ✓Personalised by course and journey stage
- ✓Automated drip sequences
Convert and retain
Watch conversion rates climb
Real-time dashboards show your recruitment funnel. Spot at-risk applicants early and intervene before they decline.
- ✓Live conversion funnel dashboard
- ✓At-risk applicant alerts
- ✓Yield prediction analytics
Average setup time: under 30 minutes
Everything you need
Purpose-built for university recruitment
Not adapted from generic CRM software. Built from the ground up for higher education recruitment and student engagement teams.
Recruit & Convert
Student Recruitment
Map the complete journey from enquiry to enrolment
Mar
15
Spring Open Day
842 registered
Mar
22
Offer Holder Visit
356 registered
Apr
5
Virtual Tour Day
1203 registered
Recruit & Convert
Open Days & Events
Plan, promote, and track every campus event
Recruit & Convert
Offer Management
Track offers and boost firm choice rates
Enquiries
12.8k
Yield
34.2%
CPE
£142
Analyse & Engage
Analytics & Insights
Real-time dashboards for every metric that matters
Offer Holder Day
Clearing Reminder
Welcome Guide
Analyse & Engage
Communications
Targeted campaigns across email and push notifications
• 12 at-risk identified
• 8 haven't opened emails
• 3 engaging competitors
Analyse & Engage
AI Assistant (Chappy)
Your AI-powered recruitment co-pilot
The Student Experience
This is what your students use
Chapter is a gamified world where students explore careers, universities, and courses through quests, mini-games, and achievements. Every interaction feeds real data back to your dashboard.
The World
An explorable island where students navigate between zones, completing quests and unlocking new areas as they progress.
How your organisation leverages it
Students play. You get actionable data, engagement evidence, and proof of impact.
Track everything
01Every quest completed, zone explored, and mini-game played feeds directly into your dashboard. See exactly who's engaged and who needs a nudge.
Assign custom quests
Create provider-specific quests tied to your programmes. Students earn XP, you get evidence.
Explore 3 providers
Register for open day
Complete interest profile
Reach students directly
Get your courses, events, and brand in front of engaged students through in-game listings and sponsored quests.
Engagement that sticks
Leaderboards, achievements, and rewards turn passive browsing into active exploration students choose to do.
Pricing
Transparent pricing — from day one
Unlike legacy competitors, we publish our prices. Start with a 14-day free trial.
Core
Essential recruitment CRM
Up to 5,000 enrolled students· save £600/yr
- Recruitment CRM & applicant tracking
- Student journey pipeline
- Email campaign builder
- Basic analytics
- Chapter app integration
- Up to 3 team members
14 days free · no credit card required
Growth
Full platform + AI
Up to 15,000 enrolled students· save £1,200/yr
- Everything in Core, plus:
- Chappy AI assistant — full access
- Advanced analytics & reporting
- Ad campaigns in Chapter app
- API access & integrations
- Dedicated CSM · up to 15 members
14 days free · no credit card required
Need more? Enterprise pricing is available for larger institutions.
View full comparisonROI Calculator
See your savings in seconds
Adjust the sliders and see how much time and money Chapter Partners saves your team.
Your organisation
Your estimated savings
Hours saved per year
414
11 full working weeks returned to your team
Value of time saved
£14,490/yr
414 hrs × £35/hr
Net annual benefit
£9,490
After estimated platform cost
Get started
Ready to see Chapter Partners in action?
Book a personalised demo and see how Chapter Partners can transform your student recruitment, accommodation management, or union operations.